Our Story
Flegen was born from a simple yet profound belief: that when parents feel supported, families thrive — now and for years to come. Driven by a deep-rooted passion to nurture strong, healthy families, we set out to create a safe, trusted space where parents can find expert guidance, practical tools, and genuine community — all in one place.
From antenatal and postnatal classes to lactation consultations and wellbeing experiences, every part of Flegen is designed to help parents feel calm, connected, and confident throughout every stage of their journey. Today, we continue to grow alongside the families we serve, guided by our mission to make parenthood feel less overwhelming — and more supported.
Founder Story
Flegen’s story began with our founder, Yvon Bock, who faced her personal breastfeeding challenges early in her journey as a mother.
Motivated by her personal experience, Yvon was determined to create a supportive space where parents could access the resources, guidance, and encouragement they truly need.
Flegen was born from this vision — a service that goes beyond products to nurture families throughout every stage of their parenting journey.
With care and intention, Flegen offers thoughtfully designed experiences that empower families to thrive emotionally, physically, and mentally in modern parenthood.
Every family is unique, and we honour that in all we do. Our approach to parenthood is built on three core principles:
Science
Care rooted in trusted, expert-led, evidence-based research.
Art
Parenting is personal, so our support adapts to your unique journey.
Why Flegen
We’re more than a service; we’re your partner in parenthood. Flegen brings together trusted experts, holistic care, and thoughtful tools under six core pillars — Foundations, Fuel, Finesse, Flow, Flourish, and Fellowship — each crafted to meet real needs across your parenting journey.
Whether you’re preparing for birth, navigating breastfeeding, starting solids, or simply seeking reassurance, Flegen is here to help you feel ready — and truly supported — every step of the way.
Join us and feel truly supported every step of the way!
Flegen Hospitality
At Flegen, we offer more than just classes — we provide a nurturing experience that makes every parent feel truly supported. From a warm welcome and thoughtful touches to a calm, inviting atmosphere, every detail is curated to nurture and support you. We listen to your unique needs and tailor each session to support you personally, helping you feel calm, confident, and connected. You’ll leave with a heartfelt affirmation and a meaningful token — reminders that you are seen, supported, and celebrated. Because when parents feel nurtured, families thrive.
Meet the Team
Abie Chow
Senior International Board Certified Lactation Consultant
Ruth Ng
Maternity Specialist
Yvon Bock
International Board Certified Lactation Consultant